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Tag: SMM

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Digital MarketingSMM
June 6, 2024by Sajid VM0 comments

LinkedIn Expands Video Ads and AI Tools to Empower B2B Marketers

In a significant move to enhance B2B marketing capabilities, LinkedIn has rolled out expanded video advertising options and advanced AI tools. These updates are part of LinkedIn’s ongoing efforts to provide robust marketing solutions, enabling businesses to connect more effectively with their target audiences.

Enhanced Video Advertising Capabilities

The Power of Video

Video content continues to dominate digital marketing, proving to be one of the most engaging and effective formats. Recognizing this trend, LinkedIn has expanded its video ad offerings, providing marketers with more options to create impactful campaigns.

New Features for Video Ads

LinkedIn’s updated video ad capabilities include:

Sponsored Content Videos: These allow businesses to promote their video content directly in the LinkedIn feed, reaching a broader audience.

Video for LinkedIn Stories: Marketers can now leverage the Stories format to share short, engaging video content that appears at the top of the LinkedIn app.

Enhanced Targeting Options: Improved targeting ensures that video ads reach the most relevant audiences, increasing the likelihood of engagement and conversion.

Advanced AI Tools in LinkedIn Accelerate

What is LinkedIn Accelerate?

LinkedIn Accelerate is a suite of AI-driven tools designed to optimize B2B marketing efforts. With the latest updates, Accelerate now offers even more powerful features to help marketers create, manage, and analyze their campaigns.

Key AI Enhancements

The expanded AI capabilities in Accelerate include:

AI-Powered Audience Insights: These insights help marketers understand their audience better, providing data-driven recommendations for campaign targeting.

Automated Content Suggestions: Accelerate can now suggest content topics and formats based on current trends and audience preferences, ensuring that marketing messages resonate.

Predictive Analytics: This feature uses AI to forecast campaign performance, allowing marketers to make data-informed decisions and adjust strategies in real-time.

Benefits for B2B Marketers

Increased Engagement and Conversions

The combination of expanded video ads and advanced AI tools offers numerous benefits for B2B marketers. Enhanced video options provide a dynamic way to capture attention, while AI-driven insights and automation streamline campaign management and improve targeting precision.

Efficient Campaign Management

AI tools in LinkedIn Accelerate simplify the campaign creation process, reducing the time and effort required to develop effective marketing strategies. Automated content suggestions and predictive analytics enable marketers to focus on creative and strategic tasks, rather than getting bogged down in data analysis.

Data-Driven Decision Making

With access to comprehensive audience insights and performance forecasts, B2B marketers can make more informed decisions. This data-driven approach enhances the effectiveness of marketing campaigns, leading to better ROI and more meaningful connections with potential clients.

Conclusion

LinkedIn’s latest updates, featuring expanded video ads and enhanced AI tools in the Accelerate suite, represent a significant advancement for B2B marketers. These innovations provide the tools necessary to create compelling content, optimize campaign performance, and connect with the right audiences. As video continues to grow in importance and AI technology evolves, LinkedIn remains at the forefront, empowering businesses to achieve their marketing goals.

Stay tuned for more updates and innovations from LinkedIn as they continue to enhance their platform, making it an indispensable tool for B2B marketing success.

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Digital Marketing
June 6, 2024by Sajid VM0 comments

Why Hire A Professional PPC Consultant to Manage Your Website’s PPC Campaign?

Building and managing a pay per click (PPC) campaign for your website is not a simple process. Employing the right techniques and proper planning is essential for running a successful PPC campaign. Even if you are planning for an in-house PPC management, there are plenty of things that need attention. For example, not only will you need to choose relevant keywords, you will also need to write compelling ad copies, create targeted ad groups, landing page optimization, destination URLs, bidding the right keywords, conversion tracking and more.

By hiring a professional PPC consultant to manage your website’s PPC campaign, you can be sure that the job is done professionally. 

Following are the benefits of hiring a professional PPC management Houston, TX

Takes the entire responsibility of managing the campaign

When hiring a professional PPC consultant, you can be relieved of day-to-day PPC campaign management because experts who are skilled, learned and experienced, will take care of it. Consultants know their responsibilities and will focus on optimizing your PPC campaign and extract the maximum value.

Comes with industry exposure, knowledge, experience and expertise PPC consultants will be aware of the latest developments in the industry. So you don’t have to spend time learning PPC or get updated with the industry trends. Since there are always changes in the industry, professional PPC consultants make sure that they dedicate their time to learn about the various developments.

Ability to control budgets

It is tough for an SMB owner to take time for PPC while running their business. Whether it is a small, medium or a large business, they have their limitations and fixed budget that is allocated for their marketing and advertising needs. Based on the requirements and budget of a business, professional PPC consultants should have the ability to deliver results in a given budget by choosing the options that best fit the objectives of business while maintaining and advancing quality service.

Less likely to commit mistakes

Their talent for this area, their specialization or focus and the time they allocate to their field prevent them from making mistakes. If the person has experience or works in an organization, it further reduces the chances of making mistakes. All these work out for an SMB that hires an outside consultant for PPC. PPC experts specialize in learning a lot in this area. As they develop their knowledge, they learn about mistakes that they should avoid.

Better results

Their talent for this area, their specialization or focus and the time they allocate to their field prevent them from making mistakes. If the person has experience or works in an organization, it further reduces the chances of making mistakes. All these work out for an SMB that hires an outside consultant for PPC. PPC experts specialize in learning a lot in this area. As they develop their knowledge, they learn about mistakes that they should avoid.

Possess tools to measure and evaluate PPC campaigns

Professional PPC consultants have useful tools to better manage PPC success. They have tools (these tools are expensive) that allow them to measure the behavior of your website’s visitors such as where they are coming from, how much time they spend on a particular page, which page they have landed on and much more. Consultants will also determine the total sales revenue generated from the campaign. There are dozens of PPC software companies that work hard and smart to enable businesses to get better with PPC. They allow for easier monitoring, more information, and better information and expand the capabilities of the PPC expert. However, there are several tools that need to be analyzed to assess the best tools. Plus, the tools themselves come at a cost.

A PPC consultant in Houston, TX can share the cost of the tool across various clients and make it cost-effective. While someone doing it in-house may be at a disadvantage. Vis-a-vis cost of the tool as % of the total cost of doing PPC management.

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